History is filled with products that were predicted to disrupt markets and change our lives forever. Until they didn’t. What if their creators could have anticipated their own flops? In this groundbreaking book, Lak Ananth, CEO of global venture capital firm Next47, reveals why often game-changing innovations still fizzle out. Anticipate Failure starts with the understanding that building a business based on innovation is a perilous endeavor, where big and small missteps are always around the corner. Taking you on a journey through a riveting collection of high-profile innovation failures, this book examines the root causes for why a brilliant idea is never enough. Through a series of never-before-heard stories and interviews with some of the most successful founders and executives in the world, Ananth takes the dual role of a coach and trusted companion to extract insightful lessons from high-profile failures and share them with the reader in an easy to digest format. Anticipate Failure is a brutally honest roadmap for any business founder, executive, or manager to conquer their toughest challenges, change how they innovate, and launch a product or business that actually succeeds.
“A critically important book that will go a long way to help any entrepreneur get their venture off the ground, find their way past failure points, and get to ultimate success.”
Lak Ananth is an Indian American venture capitalist who has spent much of his career focused on identifying industry changing disruptions and acting on them as an investor or acquirer. He is the founding CEO and Managing Partner of the global venture capital firm Next47 which is backed by Siemens AG and partners with the best entrepreneurs to help them build companies that will change how the world works. Lak has spent his career in service to the entrepreneurial pursuit. In addition to running Next47, he serves on the board of several companies that he has helped to grow beyond $1B valuations. As an investor and board member, he believes in establishing mutual trust with founders so when critical business decisions need to be made, he can support them in making the best choices for building world-class new businesses. Lak holds an MBA from INSEAD and The Wharton School of Business. He is also a Kauffman Fellow (Class 12).
Ideapress Publishing is an independent publisher of brilliant business and non-fiction books by some of the world’s leading minds